Does your website offer value without your visitor reaching out to you with several questions? When designing or having your website designed it's important to make sure that you actually offer VALUE to your visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options for visitors, you can turn a potential client into an actual client.
Capture Their Email Address
A good way to get a lurker (👀) to introduce themselves is to offer a resource that can’t be accessed without an email address. This could be a newsletter, a free training video, a subscription, or anything else, as long as it stands behind a wall where the key is their email. Once that is given, use it to slowly introduce them to your brand.
Offer Ways to Book or Schedule Appointments
People like to have options- options to schedule, options to reschedule, and options to cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without you.
Showcase Your Knowledge
Now is the time to be confident in your knowledge and abilities for your industry. Your visitor wants to trust that they're in the right place. One way that you can gain their trust and show your confidence is by providing them with an eBook or record a short video interview.
Encourage Visitors to BUY
Develop a sales funnel for your website visitors to flow through. First time visitors should be able to gain value on their first visit that leads them to want to continue to visit your site or signup for your content. On each visit, the visible content should change and increase in value that will eventually lead to your visitor turning into a customer or client.
Displaying frequently asked questions on your website is another way to gain your visitor's trust. By showcasing a common problem in your industry that several people have with a well-developed answer will increase the likelihood of visitors wanting to partner with you or purchase from you.
As a business owner or entrepreneur finding the time to ensure that your website is formatted correctly or have all the necessary tools needed to be successful in your industry can be challenging. We understand the struggle that many of you face, that's why we offer services that cater to the needs and goals of each client. If you read this far, 🎉 CONGRATULATIONS you've earned a FREE Marketing Analysis call for your business. To redeem this free service click the button below and schedule the best day and time that works for you, and be sure to use the code MAfree!